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Science Communication
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From Public Understanding to Public Engagement

An Empirical Assessment of Changes in Science Coverage

Mike S. Schäfer

Free University of Berlin, Germany, mike.schaefer{at}fu-berlin.de

Science communication is said to have changed in the past decades. It is widely assumed that science is no longer merely transported and translated by the mass media to a passive audience, but "medialized": Many authors believe that scientific issues are discussed extensively in the mass media nowadays, that these discussions are plural in its participants and in the arguments used, and that the issues at stake are evaluated controversially. It is still unclear, however, if this change applies to all science topics or only to some. The article at hand argues that science issues from different epistemic cultures can be expected to be "medialized" to different extents, and analyzes mass media coverage on stem cell research, human genome research, and neutrino research to underline this claim. The findings show that the described change only applies to some issues, and that further differentiation of the concept of "medialization" is necessary.

Key Words: medialization • public understanding of science • epistemic cultures • content analysis • mass media • stem cell research • human genome project • neutrino research

This version was published on June 1, 2009

Science Communication, Vol. 30, No. 4, 475-505 (2009)
DOI: 10.1177/1075547008326943


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