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If We Seek, Do We Learn?

Predicting Knowledge of Global Warming

University of Texas at Austin, kahlor{at}mail.utexas.edu

Sonny Rosenthal

University of Texas at Austin

Derived from the risk information seeking and processing model (RISP), this study sought to isolate predictors of the public's knowledge of global warming. Using a national sample ( N = 805), multiple regression yielded a number of significant relationships among 13 moderators. Notably, the number of media sources used for information about global warming, information seeking effort, and general education were relatively strong predictors of knowledge. Counter to expectations, informational subjective norms were inversely related to knowledge.

Key Words: global warming • climate change • knowledge • risk information

This version was published on March 1, 2009

Science Communication, Vol. 30, No. 3, 380-414 (2009)
DOI: 10.1177/1075547008328798


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