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If We Seek, Do We Learn? Predicting Knowledge of Global Warming

¹ The University of Texas at Austin
² University of Texas at Austin

^* To whom correspondence should be addressed. E-mail: kahlor{at}mail.utexas.edu.

	Abstract

Derived from the risk information seeking and processing model (RISP), this study sought to isolate predictors of the public’s knowledge of global warming. Using a national sample (N = 805), multiple regression yielded a number of significant relationships among 13 moderators. Notably, the number of media sources used for information about global warming, information seeking effort, and general education were relatively strong predictors of knowledge. Counter to expectations, informational subjective norms were inversely related to knowledge.

First published on January 7, 2009, doi:10.1177/1075547008328798

Science Communication 2009;30:380.

A more recent version of this article appeared on March 1, 2009


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