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Science Communication
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The Zeitgeist of Innovation

The Road Ahead

Timothy G. Kuehnel

UCLA School of Medicine

Philip R.A. May

UCLA School of Medicine

Robert P. Liberman

UCLA School of Medicine

There are those who believe that we are already doing all that is necessary in knowledge transfer, or that publications in academic journals will take care of the problem. Some even express alarm and concern lest knowledge be disseminated too rapidly or prematurely. Some of us, however, were led, encouraged, and stimulated by Howard Davis's vigor and enthusiasm to conceptualize this as a problem to be investigated and assessed in a scientific manner, and, further, as a social necessity and a responsibility, even as a challenge to channel our natural rebelliousness into developing a methodology for dealing with resistance to change and innovation.

Science Communication, Vol. 8, No. 2, 270-273 (1986)
DOI: 10.1177/107554708600800210
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