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This version was published on September 1, 2008
Science Communication, Vol. 30, No. 1, 108-125 (2008)
DOI: 10.1177/1075547008319435

Using Student-Produced Media to Promote Healthy Eating

A Pilot Study on the Effects of a Media and Nutrition Intervention

Andrea Tanner

University of South Carolina, atanner{at}sc.edu

Sonya Duhe

University of South Carolina

Alexandra Evans

University of Texas School of Public Health

Marge Condrasky

Clemson University

This study evaluated the effectiveness of an intervention in which fourth and fifth graders participated in an after-school program where they produced a media campaign that focused on increasing fruit and vegetable (FV) consumption. Researchers measured the effectiveness of the media campaign in changing the home nutrition environment (e.g., FV availability and parental support). Quantitative and qualitative measures were also used to evaluate the effect of the intervention on the children's self-efficacy, motivation, and perceived parental social support related to FV consumption. Data from the parents indicated greater availability of FV at home and more instrumental support for their children to eat FV.

Key Words: health communications • media intervention • fruit and vegetable consumption • social marketing


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