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Science Communication
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"To Booze or Not to Booze?" Newspaper Coverage of Fetal Alcohol Spectrum Disorders

Colleen Connolly-Ahern

The Pennsylvania State University, connolly-ahern{at}psu.edu

S. Camille Broadway

University of Texas at Arlington

This article reports the results of a qualitative framing analysis of the coverage of fetal alcohol spectrum disorders (FASD). The findings indicate that media discourse about FASD is characterized by differing story types and competing frames. The study also documents the recent emergence of a new frame in opposition to the prevailing abstinence frame in health coverage. This frame has shown physicians to be conflicted in their advice about drinking during pregnancy.

Key Words: fetal alcohol spectrum disorders • health communication • newspapers • framing

Science Communication, Vol. 29, No. 3, 362-385 (2008)
DOI: 10.1177/1075547007313031
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