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After the Flood

Anger, Attribution, and the Seeking of Information

Marquette University, Milwaukee, Wisconsin, Robert.Griffin{at}Marquette.edu

Zheng Yang

Cornell University, Ithaca, New York

Ellen ter Huurne

University of Twente, Enschede, The Netherlands

Francesca Boerner

Research Center Juelich, Germany

Sherry Ortiz

Marquette University, Milwaukee, Wisconsin

Sharon Dunwoody

University of Wisconsin-Madison

In an effort to understand what motivates people to attend to information about flood risks, this study applies the Risk Information Seeking and Processing model to explore how local residents responded to damaging river flooding in the Milwaukee area. The results indicate that anger at managing agencies was associated with the desire for information and active information seeking and processing, as well as with greater risk judgment of harm from future flooding, greater sense of personal efficacy, lower institutional trust, and causal attributions for flood losses as being due to poor government management.

Key Words: risk communication • risk perception • information seeking • information processing • attribution theory • anger • flooding

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