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Science Communication, Vol. 28, No. 3, 287-313 (2007)
DOI: 10.1177/1075547006298645

PEP/IS: A New Model for Communicative Effectiveness of Science

Hak-Soo Kim

Sogang University, Seoul, Korea, hskim{at}sogang.ac.kr

Public engagement with a problem or an issue relative to science (PEP/IS) is suggested as an alternative and complementary model for understanding the communicative effectiveness of science. PEP/IS is conceptualized as the process of individual and collective problem solving in relation to science and exemplified with South Korean exploratory data. Finally, further steps for improving PEP/IS and related research capability are suggested with communicative effectiveness being anticipated.

Key Words: communicative effectiveness • consequentiality • engagement • PEP/IS • public • public understanding of science • problem vs. issue • impression • reflexivity


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