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Science Communication
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Trying to Relate

Media Relations Training Needs of Agricultural Scientists

Amanda Ruth

College of Charleston

Lisa Lundy

Louisiana State University, llundy{at}lsu.edu

Ricky Telg

University of Florida

Tracy Irani

University of Florida

This study uses a descriptive survey to examine the perceptions agricultural scientists have of the news media and the perceived need for media relations skills. The results showed that respondents were more negative about national news coverage and more positive about local news coverage of agricultural and scientific stories. They also were more favorable in their perceptions of coverage of general science topics than of stories in their agricultural discipline. Significant differences were found in respondents’ confidence in communicating with the news media on the basis of gender and age. Overall, respondents were confident in their media relations capabilities; however, areas in which respondents indicated they might take training included communicating in crisis situations and writing newspaper columns.

Key Words: science journalism • news media • media relations • agricultural media • agricultural scientists

Science Communication, Vol. 27, No. 1, 127-145 (2005)
DOI: 10.1177/1075547005278347
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S. Miller, D. Fahy, and The ESConet Team
Can Science Communication Workshops Train Scientists for Reflexive Public Engagement?: The ESConet Experience
Science Communication, September 1, 2009; 31(1): 116 - 126.
[Abstract] [PDF]