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Motives to Seek Threatened and Endangered Species Information for Land-Use Decisions

Florida International University, sinclair{at}fiu.edu

Frank Mazzotti

University of Florida

Jocie Graham

University of Florida

A survey based on the theory of planned behavior was administered to land-use decision makers in south Florida to examine motivation to use scientific information about threatened and endangered species for planning and regulation. Past behavior, attitude toward act, and social norms predicted 42 percent of the variance in intention to seek information such as the Multi-species Recovery Plan. Past behavior may be an important determinant for information-seeking behavior, and social norms may be particularly relevant for decision makers. Perceived behavior control may not be as relevant when past behavior levels are relatively low.

Key Words: theory of planned behavior • theory of reasoned action • environmental behavior • land use • threatened and endangered species

Science Communication, Vol. 25, No. 1, 39-55 (2003)
DOI: 10.1177/1075547003255293


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