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Science Communication
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A Repertoire Approach to Environmental Information Channels

Garrett J. O'keefe

Colorado State University

Heather J. Ward

Robin Shepard

University of Wisconsin—Madison

This study supports the hypothesis that individuals use repertoires or groups of overlapping information channels for various purposes. Landowners in three Wisconsin counties were segmented into urbanites, rural nonfarmers, and farmers. The authors analyzed the frequencies with which these groups used different channels and repertoires of channels for information regarding conservation. For each of the populations, three repertoires emerged, although each included different channel arrays. Also, within each population, demographic and conservation-related predictors of repertoires varied.

Science Communication, Vol. 23, No. 4, 392-409 (2002)
DOI: 10.1177/107554700202300402
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