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Commentary: How Well Do Scientists Communicate to Media?
JOANN MYER VALENTI
Brigham Young University
On the basis of a review of traditionally reported "differences" between journalists and scientists and ongoing research, the author argues that organizational or professional culture dissonance may not present an impermeable barrier to communication. Findings from application of an ethical motivation scale and interviews with environmental journalists, science writers, and their science sources suggest shared goals create the basis for a much-needed two-way conversation.
Science Communication, Vol. 21, No. 2,
172-178 (1999)
DOI: 10.1177/1075547099021002005

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