Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
Science Communication
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by TRUMBO, C. W.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Communication Channels and Risk Information

A Cost-Utility Model

CRAIG W. TRUMBO

University of Wisconsin-Madison

Studies of risk communication examining channels emphasize the mass versus interpersonal dichotomy. This approach has not produced entirely consistent results and has neglected to consider other potential attributes of channels. This article presents and evaluates a model featuring cost and expected utility as fundamental aspects of communication channels. Within a case involving risk communication, people are shown to relate channel cost and expected utility to their evaluation of channel usefulness. Recommendations are made for how these concepts might be developed in future research.

Science Communication, Vol. 20, No. 2, 190-203 (1998)
DOI: 10.1177/1075547098020002002
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Science CommunicationHome page
J. C. Besley, V. L. Kramer, Qingjiang Yao, and C. Toumey
Interpersonal Discussion Following Citizen Engagement About Nanotechnology: What, If Anything, Do They Say?
Science Communication, December 1, 2008; 30(2): 209 - 235.
[Abstract] [PDF]

Home page
 JournalismHome page
H. A. Wilkin and S. J. Ball-Rokeach
Reaching at risk groups: The importance of health storytelling in Los Angeles Latino media
Journalism, August 1, 2006; 7(3): 299 - 320.
[Abstract] [PDF]

Home page
 Science CommunicationHome page
G. J. O'keefe, H. J. Ward, and R. Shepard
A Repertoire Approach to Environmental Information Channels
Science Communication, June 1, 2002; 23(4): 392 - 409.
[Abstract] [PDF]