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Science Communication
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The Effectiveness of Demonstrations in Disseminating Research-Based Counseling Programs

BONNIE J. TURNER

Addiction Research Foundation, Toronto

GARTH W. MARTIN

Addiction Research Foundation, Toronto

JOHN A. CUNNINGHAM

Addiction Research Foundation, Toronto

This study explores whether a demonstration designed to persuade addiction treatment agencies to adopt a research-based treatment program and to evaluate the program under field conditions was a successful dissemination strategy. The results suggest that a demonstration, as one component of an ongoing dissemination plan, may be useful in persuading community treatment agencies to investigate a research-based treatment program. However, agencies may not adopt a counseling program following a demonstration without first testing it themselves.

Science Communication, Vol. 19, No. 4, 349-365 (1998)
DOI: 10.1177/1075547098019004005
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